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zásady používania súborov cookiezásady ochrany osobných údajovParametre
Stav | Nové |
Faktúra | Vystavujem faktúry s DPH |
Jazyk vydania | Angličtina |
Názov | Usability and User Experience Design: The Comprehensive Guide to Data-Driven UX Design |
Nosič | papierová kniha |
Obal knihy | brožovaná väzba |
Rok vydania | 2024 |
Autor | Benjamin Franz, Michaela Kauer-Franz |
Opis
PREDMETOM PONUKY JE KNIHA DOVOZENÁ NA OBJEDNÁVKU ZO ZAHRANIČNÉHO SKLADU.
Usability and User Experience Design: The Comprehensive Guide to Data-Driven UX Design
- Autori: Franz, Benjamin; Kauer-Franz, Michaela
- Nakladateľstvo: Rheinwerk Verlag
- Dátum vydania: 2024-04-10
- Vydanie:
- Počet strán: 673
- Forma publikácie: paperback Großformatiges Paperback. Klappenbroschur
- Jazyk: English
- ISBN: 9781493224968
- Ďalšie informácie:
Calling all designers and developers! This is your all-in-one guide to data-driven UX design for digital products. See how an effective user experience incorporates insights from psychology, design principles, and practical data. Follow a proven approach for selecting your design methods, and then walk through the data-driven UX design process in detail: analyze the context of use, specify requirements, develop solution prototypes, and test your products. Learn from example case studies and full-color illustrations to take your design to the next level!In this book, you'll learn about:a. Theory of Design What makes design effective? Get to know the building blocks that create an incredible user experience: ergonomics and usability, data evaluation, user research, human information processing, design principles, and more. b. UX Design Process Master data-driven UX design. Explore methods to analyze the context of use for your design project. Use techniques such as prototypes and wireframes to develop a design solution, and then refine it through usability and UX testing. c. Design in ActionSee examples of design come to life! Follow three case studies that illustrate the design process for digital products: a B2C mobility application, a B2B customer relationship management application, and a B2C/B2B medical appointment portal. Highlights include:1) Data-driven UX design 2) B2B and B2C applications3) User researcher skills4) Psychological foundations 5) Design principles6) Context of use analysis7) Requirements formulation 8) Prototypes and wireframes 9) Design testing and evaluation 10) Decision matrices 11) Use cases
... Foreword ... 211 ... Introduction ... 231.1 ... Who Is This Book Written For? ... 231.2 ... Why Should You Read This Book? ... 241.3 ... How Should You Read This Book? ... 271.4 ... Your Constant Companions: Our Three Examples ... 282 ... The Most Important Terms and Their History ... 352.1 ... The (Pre-)History of Usability and UX ... 352.2 ... Usability and UX Design: The Core Concepts ... 402.3 ... The Interplay of Ergonomics, Usability, and UX ... 503 ... Usability and UX as Key Factors for Outstanding Products ... 633.1 ... What Is Return on Investment? ... 643.2 ... Metrics for Business Success ... 643.3 ... Planning instead of Discovering ROI ... 693.4 ... Metrics for Business Success: B2C versus B2B Sectors ... 713.5 ... What ROI Is Achievable through Usability and UX Design? ... 733.6 ... Case Study: Measuring ROI at moveHUB ... 763.7 ... Case Study: Measuring ROI at BusinessBooster ... 773.8 ... Case Study: Measuring ROI at Healthyfy ... 784 ... How to "Do" Usability and UX Design ... 814.1 ... The ISO 9241-210 Standard: Human-Centered Design for Interactive Systems ... 814.2 ... Design Thinking ... 884.3 ... Minimum Viable Product ... 1004.4 ... Double Diamond ... 1044.5 ... Usability Engineering for Medical Devices According to the IEC 62366-1 Standard ... 1084.6 ... Commonalities among Methods ... 1105 ... Data-Driven UX Design ... 1175.1 ... The Goal of the Data-Driven UX Design Process ... 1175.2 ... The Data-Driven UX Design Process ... 1195.3 ... The Flexibility and Risk Matrix: How Much Data Do You Really Need? ... 1305.4 ... Objective versus Subjective Data ... 1375.5 ... Quantitative versus Qualitative Data ... 1405.6 ... Critically Evaluating Data ... 1415.7 ... Quick Help for Categorization ... 1456 ... A Helpful Mindset for Usability and UX Design ... 1496.1 ... Assumptions versus Knowledge ... 1506.2 ... Users Don't Know What They Want! ... 1646.3 ... Key Skills for User Researchers: Observe, Ask Questions, and Listen ... 1706.4 ... Design as a Learnable Process ... 1836.5 ... Testing and Corporate Culture ... 1867 ... Foundations ... 1897.1 ... Psychological Foundations: Don't Worry, It's about People ... 1897.2 ... Perception: The Human Sensory System ... 1907.3 ... Human Information Processing ... 2247.4 ... Design Basics ... 2438 ... Data-Driven UX Design in Detail: Preparation ... 3058.1 ... Planning the Data-Driven UX Design Process ... 3068.2 ... Integrating Data-Driven UX Design into Agile Development Projects ... 3148.3 ... Plan for the Appropriate Amount of Effort ... 3179 ... Data-Driven UX Design in Detail: Context of Use Analysis ... 3219.1 ... What Questions Should the Context of Use Analysis Answer? ... 3229.2 ... What Is the Context of Use Anyway? ... 3249.3 ... Methods of Context of Use Analysis ... 3339.4 ... Analytical Methods of the Context of Use Analysis ... 3739.5 ... Practical Examples for Context Analysis ... 39110 ... Data-Driven UX Design in Detail: Specifying Usage Requirements ... 40110.1 ... Consider Your Personas or Empathy Maps ... 40210.2 ... Use Cases and User Stories: How Not to Do It and How to Do It Anyway ... 40410.3 ... From User Stories to Requirements ... 41110.4 ... Formulating Requirements for moveHUB ... 41910.5 ... Formulating Requirements for BusinessBooster ... 42110.6 ... Formulating Requirements for Healthyfy ... 42211 ... Data-Driven UX Design in Detail: Developing Design Solutions ... 42511.1 ... Reminder: What Is the Goal of Design, and How Do We Go About It? ... 42511.2 ... Design Research ... 42611.3 ... From Coarse to Fine ... 42911.4 ... Developing Basic Solution Options ... 43011.5 ... Working with Prototypes ... 43311.6 ... Wireframes ... 43811.7 ... User Interface Quality Check: The Design Grid ... 48111.8 ... Screen Flows ... 48511.9 ... Click Dummies ... 48711.10 ... Desktop, Mobile, or Smartwatch First? ... 49211.11 ... Responsive Design ... 49511.12 ... Visual Design ... 49711.13 ... Excursion: Low-Code and No-Code ... 50811.14 ... Example: Possible Design Steps for moveHUB ... 50911.15 ... Example: Possible Design Steps for BusinessBooster ... 51111.16 ... Example: Possible Design Steps for Healthyfy ... 51212 ... Data-Driven UX Design in Detail: Evaluating Design Solutions ... 51512.1 ... Formative versus Summative Testing ... 51512.2 ... Identifying Knowledge Gaps ... 51912.3 ... User Evaluation versus Expert Evaluation ... 52112.4 ... Remote versus On-Site ... 52212.5 ... Designing Test Cases ... 52512.6 ... The Methods Presented ... 52912.7 ... The Usability and UX Test ... 53012.8 ... Usability and UX Sprint ... 54012.9 ... Rapid User Tests ... 54412.10 ... A/B Testing ... 54812.11 ... UX Benchmarking ... 55212.12 ... 5-Second Test ... 55712.13 ... Standardized Questionnaires ... 56112.14 ... Analysis of Quantitative Usage Data ... 57312.15 ... Web Tracking/Click Analysis ... 57612.16 ... Diary Study ... 57712.17 ... Card Sorting ... 58212.18 ... Expert Review ... 58712.19 ... Association Space Test ... 59112.20 ... Eye Tracking ... 59412.21 ... Physiological Measurement Methods ... 59912.22 ... Analyzing Errors Using Root Cause Analysis ... 60212.23 ... Learning from the Data and Making Informed Decisions ... 60812.24 ... Evaluations in Medical Device Development ... 61012.25 ... Example: Evaluation Methods for moveHUB ... 61112.26 ... Example: Evaluation Methods for BusinessBooster ... 61212.27 ... Example: Evaluation Methods for Healthyfy ... 61413 ... Design, Get Data, Repeat: When Is It Enough? ... 61713.1 ... Determining the Transition Based on Quality ... 61813.2 ... Determining the Transition Based on Time ... 61913.3 ... Should You Readjust? The Flexibility and Risk Matrix as an Aid ... 62013.4 ... Choosing the Right Approach ... 62213.5 ... What's Next for moveHUB ... 62313.6 ... What's Next for BusinessBooster ... 62313.7 ... What's Next for Healthyfy ... 62414 ... Decision Matrix for Method Selection ... 62515 ... Wrap-Up and Conclusion ... 63315.1 ... It's All about the Users ... 63315.2 ... Usability and UX Design Is Interdisciplinary ... 63415.3 ... UX Is Not Designed, It Is Experienced ... 63415.4 ... The Path to an Outstanding Product Is Iterative ... 63415.5 ... Once You Start with Usability and UX Design, You Never Stop ... 63515.6 ... Design Based on Data ... 63515.7 ... Closing Words and Call for Participation ... 636... Appendices ... 637A ... Glossary ... 639B ... Bibliography ... 653C ... The Authors ... 663... Index ... 665
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